Meet Dubs: The Dog Making Waves In NIL Deals

First, it was human college athletes to capitalize on Name, Image and Likeness (NIL) deals at Universities across the country.

Now, our four-legged, furry friends are "cashing in" on their own NIL.

Meet Dubs, the Lady Griz mascot

Dubs, or as I call him Dubby, is the official unofficial mascot and therapy dog of the Montana Lady Griz basketball team. He's a good boy, poodle, something-something mix and his mother is Lady Griz Assistant Coach Joslyn Tinkle. Dubs will show up to practice, chill on the sideline, receive some pets and then walk himself out of the building without any assistance.

He's the best, and I'm fortunate to say I got a couple of pictures with the superstar.

Such a sleepy guy.

Our guy Dubs is now capitalizing on his cuteness and he is getting PAID (in antler dog chews).

Read more: Adoption Tuesdays - Butters Spreads Joy And Needs A Home

If you thought that we wouldn't do NIL deals with dogs, you'd be wrong... Lady Griz team dog "Dubs" is teaming up with Elkhorn Dog Chews, the provider of the finest brown-grade antler dog chews

He's even got his own discount to use with Elkhorn Dog Chews. Dubs is set for life on all the chews he wants.

Dubs is right up there with some of the most significant NIL deals. Like Colorado quarterback Sheduer Sanders who was paid 4.7 million dollars or Arch Manning's 2.8 million dollars NIL deal. 

Dubs was reached for comment.

"Aroo... bark... aroo," emphasized Dubs.

Well said, Dubs... well said. Congratulations on the deal and here's to many more.